THE DROP

The Drop is a result of a collaboration with a fashion marketing student for their senior capstone. Barney’s New York is known for the discovery for designers and unique experience. The Drop is a way to see compelling content from some of today’s biggest names in fashion. The Drop is an exclusive collection for Barney’s New York only. Today’s fashion culture revolves around newness, exclusivity and experience. The Drop is a way to give customers a whole new concept of street fashion.